NATURE’S COLLABORATOR IN
HEALTH AND WELLNESS
Natural Elixirs: Nurturing Nature's Remedies, Charting a Global Journey.
Established in 2007, Natural Elixirs Sdn Bhd began its journey in the realm of natural medicines, a field I perceived as an uncharted territory. Our inception saw us selling on eBay, a modest beginning that laid the foundation for our eventual foray into manufacturing.
Our evolution was accelerated when I had the privilege of meeting Dr. Azizul, the esteemed founder and patent holder of the world's first water-soluble Tongkat Ali extracts. This encounter was instrumental in my deeper understanding of traditional herbs and their profound healing properties on the human body, reminiscent of the principles underlying Traditional Chinese and Ayurvedic medicines.
Our initial export of Tongkat Ali to the USA for LJ100 marked the next crucial phase for Natural Elixirs. Over the subsequent five years, we secured our foothold in the supply chain, empowering indigenous communities and reinforcing our commitment to sourcing nature's finest herbs—a commitment encapsulated in our tagline.
A significant milestone was our pioneering role in popularizing Tongkat Ali across CIS territories and the United States. Our dedication to the essence of nature continued as we collaborated with Ekokimya in Turkiye, aligning our objectives to deliver affordable certified organic products worldwide. Further expanding our global footprint, we ventured into Germany through the acquisition of Dr. Foerster. This partnership enriched our formulation capabilities, enabling us to proudly offer German functional skincare since 1927, specifically tailored for the Malaysian market.
Every business narrative intertwines elements of growth, challenges, evolving market landscapes, and enduring tenacity. In today's age, where herbal medicines have blossomed into a trillion-dollar industry, our determination stands firm. The recent pandemic, despite its challenges, also presented us with unique opportunities, guiding our foray into medical distribution and supplies. With aspirations to be publicly listed by 2030, we are on a mission to not only redefine healthcare in Malaysia but also to establish ourselves as a globally recognized House of Brands.
At Natural Elixirs, we take immense pride in our legacy and the quality of our offerings. Our gratitude extends to all our customers, both past and present, who have accompanied us on this enriching journey.
Warmly,
Datuk Kenneth Fernandez
Leadership and Key Personnel
Who’s Who at Natural Elixirs Sdn Bhd
REGISTERED
MEMBER OF
We strive to ensure we upkeep the highest standards when researching, formulating and developing products for our customers.
“BE THE CHANGE YOU WISH TO SEE IN THE WORLD.”
Mahatma Gandhi
We are big believers in supporting the community and the people who drive positive change for the world. From providing for the underprivileged to meeting the needs of frontliners, we will use the resources we have – our voice and our business – to make for better lives.
Natural Elixirs was founded on the principle of wellness encompassing every aspect of life and its enhancement. Better living conditions, access to education and medical care, saving the environment, supporting animal welfare and so many more causes are in dire need of support. We also want to show our appreciation for the hard work and sacrifices of members of the armed services, police, firefighters and healthcare services who are the unsung heroes wherever they tirelessly serve.
As part of a global community, it’s not just about making a difference. But being that difference. To help make the change, Natural Elixirs is pledging 10% of its profits to provide funding, necessities, medication and such. In addition, every member of our organisation is required to volunteer for the various causes.
Our hope: to encourage a culture of goodwill, hope and a positive outlook for those in need; while valuing those who inspire us.